What a punch-up is
A punch-up (sometimes called script doctoring) is a focused pass by a comedy writer to make a script funnier without changing the beats or messaging. I look for the jokes the script is missing, sharpen the ones it already has, and cut anything that's getting in the way of a laugh.
What you get
- Alternative lines and jokes for the moments that need them, usually several options for each
- Notes on timing, rhythm and where a beat could land harder
- Ideas for visual gags and button endings, not just dialogue
- Fresh eyes on what's already working, and what could be stronger
What you don't get
Ego. I'm not there to rewrite your script and flaunt it around Cannes Lions.
I'm a sounding board who offers suggestions. Keep what works for you (no explanation needed) and bin the rest.
Good for
- Scripts that are locked on message but flat on laughs
- Social and online content that needs to stop people scrolling
- Comedy-led campaigns where the funny is the idea
- Directors who want a second comedy brain before the shoot