Where I can help
- Concepts and campaign ideas. Stress-testing whether an idea is actually funny, and finding the version of it that is.
- Pitches. Sharpening the funny in a pitch deck or a treatment so it lands in the room.
- Formats and series. Building recurring jokes, characters and formats for social and online content.
- Tone of voice. Working out how funny a brand can be, and how, without it feeling forced.
How it works
Usually lasting half a day: we talk through the brief and the ideas, I throw in my own, and you leave with options. I can then work on the next revision until you're happy. The time spent varies from project to project.